I make it no secret that I am pretty much in love with Justin Bieber. I have all his albums, know all the words to his songs, have seen him perform 3 times and blast out and sing along to his music in my car at every opportunity.
When I found out he was due to release a new perfume, The Key*, I just knew that I had to get my hands on it after owning his first fragrance, someday. It was released in the UK on the 21st August so it is less than 2 weeks old and already sold out in some stores.
The box is pretty simple, has a gorgeous picture of the man himself on one side plus lots of gold keys. The bottle itself is white in colour with a gold metal key hanging from one side that can be taken off and attached to something, maybe your keys?
In terms of the scent, it really does smell much more grown up than his first two fragrance offerings. It is still floral but not as sugary sweet and fruity as someday and girlfriend and definitely smells more mature. Maybe he was aiming this at his older fans such as myself! It is much more subtle and would be perfect for girls and ladies of most ages.
Mandarin, Pear, Boysenberry, Osmanthus Blossoms
Pink jasmine, water lily, peach nectar
Musks, woods, vanilla, raspberry cream
Its available in 30ml, 50ml and 100ml size bottles, ranging from £24 for the smallest and £39 for the largest.
You can buy it now from The Perfume Shop.
As a massive Biebs fan thi was never going to let me down. Especially as I love the sweet and fruity scents of his first two perfumes. If they weren't for you, this is a much more subtle, powdery, floral scent that is lighter and perfect for everyday wear.