Schwarzkopf Got2b have released a straightening blow dry kit called 'got2b play it straight'. got2b play it straight is a semi-permanent solution to rebellious, unmanageable hair.
Play it straight contains a special protein that helps loosen the bonds that make hair frizzy and also contains keratin, silk and wheat proteins in order to keep hair cared for and conditioned, seal in lasting smoothness and create a weightless, humidity-resistant barrier to frizz.
'Banish out-of-control curls and flyaway frizz by following the two simple Smoothing & Sealing steps to create perfectly sleek, straight styles that will last up to 10 washes. Think of it as a professional blow-dry at home – every day!'
To watch the Play It Straight 'How to' video visit here.
Got2b play it straight is priced at £6.99 RRP and available now from Boots, Superdrug, Asda, Savers and Amazon.
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Have you tried this or seen it in the shops yet? I would love to know your thoughts!